Scope of work
- Business case for setting up a new Eye Hospital
- Location Analysis
- Project management and coordination with Architect, branding, marketing and vendors
- Equipment planning and vendor negotiations
- Commissioning assistance with HIS identification, IT planning, hiring, SOPs, schedule of charges, etc.
- Go-to-market strategy for launch
- Patient engagement strategies
- Growth Marketing & coordination with digital agencies
Key impact
- Launched 4,000 sq ft state of the art Eye Hospital in Andheri West, Mumbai
- Increased patient footfalls 5 times over 2 years
- Improved patient engagement with 250+ 5-star Google ratings